The Magazine from Cover to Cover is now in its third edition, with updated information on online and digital magazines, including how to use websites, smartphone apps, tablet versions, Twitter feeds, Facebook updates, blogs, podcasts, video, and other emerging media to bring your brand to your audiences.
A unique and comprehensive overview of a vibrant and continually evolving industry, this well-respected book is for anyone wanting to learn about magazine publishing— professionals currently working within the industry, students who wants to design, edit, and manage magazines in the future, or entrepreneurs planning a start-up. It’s a valuable and timely resource that provides a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry.
For more than three centuries, the magazine in America has been the medium for thoughtful analysis, perspective, context, information, creativity, and fun. And this book captures it all, combining extensive research with an engaging and attractive presentation for a wide-ranging study that encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors. Comments from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism, are included.
The Magazine from Cover to Cover is the premier title in magazine publishing and is used in publishing houses and classrooms worldwide.